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pure electric scooters
Pure Electric is an electric scooter manufacturer based in the UK, and is the largest British retailer of electric scooters, offering a product that is British made and adapted specifically for use in our climate. Most of the time, this means an unrivalled commitment to waterproofing that most other scooter manufacturers can’t match, for both types of days: the days when it’s raining and the days when it’s just about to rain. This means their whole range is suitable for use in the wet, while many brands lose their warranty if you go through so much as a puddle. So what else has the brand got going for it? Let’s take a look.
More about Pure Electric
Pure Electric entered a quickly crowding market just two years ago up against established competition, and based their sales pitch on a commitment to high quality and exceptional build standards, in a local environment that can present pretty challenging weather conditions. The result is a line of electric scooters that, while slightly less portable and lightweight than their rivals, can boast some of the best ride quality, carry weight performance and survivability out there. As a result, Pure Electric scooters are often seen as the better option for longer range and prolonged outdoor use in all weathers, where some of their lighter and more portable rivals can end up damaged or broken.
Pure Electric Scooters are also able to compete with the market leaders in terms of technology and performance, and while not all models come bundled with the latest toys, they won’t let you down in terms of range or top speed and have a good charging time to boot. Like most scooters on the market there are a number of models offering basic and affordable all the way to high tech and connected, with an app that lets you monitor performance and lock your scooter remotely. So which are the top options?
The Pure Air is Pure Electric’s first and flagship brand of electric scooters, sitting firmly in the middle of the market and roughly equivalent to best selling Xiaomi’s M365, and is now available in two generations with the new entry level Pure Air Go and Second Generation Pure Air 500W. The first generation was the launch model released in 2020, the second generation came a year later in 2021 with updates that some believe has sent it straight to the top of the electric scooter rankings. The Pure Air boasts very respectable performance statistics, with 250W - 350W motors, a 25kph top speed and a maximum range of 30km, and while it weighs in slightly heavy at 16.5kg there is a definite benefit to the extra heft.
Thanks to a sturdy design and 10-inch pneumatic tyres, plus that extra weight, the ride quality is probably the smoothest in the business and its stability and handling are also well above average. On top of that, the sleek and well built body is very tough and completely waterproof, so it leaves its rivals in the dust when it comes to operating in wet or challenging weather. In fact, many scooters aren’t even supposed to be used in the rain, making it a great choice for British conditions. And don’t think the heavy duty approach means it lacks sophistication, because the Pure Air also comes with a digital display and app functionality, showing your statistics like speed and battery life as well as remote locking.
Pure Air Pro
The Pure Electric Pure Air Pro is a pretty straightforward upgrade to the Pure Air series, with a higher price tag but much beefier performance figures to make up for it. The Pure Air Pro comes in models boasting motor sizes from 350W to 500W, much bigger than the 250W of its cheaper brother, giving it a maximum range of up to 50km as well as that same legal limit of 25kmh in terms of speed. With all that extra performance comes all the things we love about the Pure Air series in general, such as the heavier weight that grants excellent ride quality, handling and durability, as well as that high waterproof rating that is essential in British weather.
Alongside the bigger motor and a slightly sleeker look, the Pure Air Pro also features a USB-A charging port on the handlebars that gives you a bit of extra flexibility when it comes to your accessories. With this you can add a phone holder that lets you use your device as a sat-nav or performance dashboard, and charge it at the same time. Alternatively you can add an extra LED light to your scooter for added safety. An added plus is that the Pure Air Pro also comes with regenerative braking that charges your battery as you apply the brakes, adding even more juice to the already beefy battery, as well as the same digital display and companion app that the other Pure Air models have. Interested in owning one? Take a look at our available models below.